Handle the objection. Show the number.
You don't need to be a finance person. Pick their industry, tap the objection you're hearing, and read the line. Every figure is a projection from their inputs — not a guarantee.
Two taps — show it on their screen
Projection based on your inputs — not a guarantee.
Their break-even
You come out ahead as long as more than 1 in 11 of ShopGiv customers (9%) is someone you would not have gotten otherwise.
Industry average — adjust to your numbers. Source: Scout industry brief 2026-07-05 (contribution margin estimated from gross margin)
What are they pushing back on?
Tap the objection you're hearing for the counter, the number that wins, and a line to say.
“My margins are too thin.”
The contribution is only paid on a closed, paid job, and it comes out of the margin on NEW business. The honest question isn't “can I afford it” — it's “how many of these customers are new?” The bar is low.
“You only pay when a sale actually happens — never up front. And you come out ahead as long as more than 1 in 11 of the ShopGiv customers is someone you wouldn't have gotten otherwise. Do you think you can clear that bar?”
Projection based on your inputs — not a guarantee.
Cost per acquired customer
Projection based on your inputs — not a guarantee.
If you're a nonprofit recruiting vendors
Every vendor you bring on contributes on their own sales — at no cost to you.
Projection based on your inputs — not a guarantee.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
The recipient is a registered 501(c)(3) (the Stranded Motorist Fund). Whether you treat your contribution as a charitable deduction or a marketing/advertising business expense is a question for your accountant.