Your employees are stressed.
That's costing you more than you think.
ShopGiv Wellbeing is the modern Employee Assistance Program with AI coaches, a certified conflict-free Expert Reviewer, emergency hardship assistance, and a giving mechanic that makes every benefit feel meaningful. In English and Spanish.
The only employee benefit where everyday shopping generates charitable donations to causes your employees choose.
Built in Colorado Springs for companies that care about their people
FOR CHROs
A benefit employees actually use
Engagement dashboards prove utilization. Organization-wide metrics protect privacy. Monthly ROI report lands in your inbox automatically.
FOR CFOs
Payback in under 6 months
Conservative ROI math. 30-day free trial. First ROI report on day 30.
FOR CEOs
Retention, culture, and impact
One line item, one vendor, one platform that addresses the personal challenges your people actually face.
Traditional EAPs don't work. Your employees know it.
The average corporate wellness benefit is a generic 1-800 number that connects employees to a random counselor who knows nothing about them. Utilization hovers at 3–6% because employees don't trust it, can't remember how to access it, and don't believe it will help.
Meanwhile, the personal challenges your employees actually face — a $2,400 repair estimate they can't afford, financial anxiety keeping them up at night, burnout from a toxic team dynamic — show up every day in their performance, their attendance, and their decision to stay or leave.
Lost annually by US employers due to mental health conditions affecting employee performance. (Harvard Business Review)
Americans are unpaid caregivers. Most of them work for you. Almost no current benefit addresses this.
Every challenge your employees face. One platform.
Each benefit is an AI-powered tool that knows the employee's history, speaks their language, and is available the moment they need it — not during business hours, not after a referral, right now.
Health Coach
Natural language food logging, AI workout programs with progressive overload, sleep and mood tracking. Employees start a personalized coaching conversation in 90 seconds.
Health + FitnessFinancial Coach
Budgeting, debt payoff, retirement planning, and real-time guidance on major purchases like car loans and home buying. General coaching only — not investment advice.
Financial WellnessMental Wellness Coach
Stress management, mindfulness, and resilience coaching. Proactive, not reactive — employees don’t need to be in crisis to benefit. Includes a 3-tier financial crisis escalation protocol.
Stress + ResilienceCareer Development Coach
Career path planning, skill gap identification, promotion preparation, and communication coaching. Replaces expensive corporate training programs at a fraction of the cost.
Growth + SkillsTraveler Coach
Traveling for work or vacation? Get local dialect translation (not textbook), cultural norms, menu translation from photos, allergen cards in the local language, safety tips, and currency conversion. The coach adapts to the street-level way locals actually talk — not what a phrasebook teaches.
Voice Translation · 3 Formality LevelsLanguage Coach
Learn a new language through your daily coaching conversations. Pick your dialect (Mexican Spanish, not textbook). Practice speaking with voice mode. Your other coaches encourage practice — the Financial Coach teaches you money vocabulary while helping with your budget.
Spaced Repetition · Cross-Coach PracticeCommunity Clubs
Join hiking groups, book clubs, and networking circles with coworkers and your community. Clubs meet at local ShopGiv vendors — every gathering generates charitable donations. The anti-Bowling Alone feature.
Employer + Community ClubsExpert Reviewer
Employees upload any auto repair estimate. AI analyzes every line item, then a certified SMF technician who is always 50+ miles away provides an unbiased second opinion. Phone consultation available. Conflict-free by design — enforced automatically, not by policy.
Certified · Conflict-FreeEB Fund Assistance
Funded through ShopGiv vendor purchases into your company’s EB Fund. When employees shop at ShopGiv vendors, a portion of every purchase builds the fund that helps employees in need. Covers vehicle repair, medical, housing, bereavement, and natural disaster. Confidential application process, direct payment to providers.
Emergency AssistanceBuilt to keep employees coming back
Daily 30-second check-ins (mood, energy, sleep — 10 seconds, not 10 minutes). Weekly Roast — a humor-gated AI recap your employees will actually want to read and share. Wellness partners for social accountability. Streaks that the coach notices and reacts to. Five coach personality modes from ‘Best Friend’ to ‘Drill Sergeant.’ This isn’t a tool employees forget about — it’s one they open every morning.
40-60% Target Engagement vs 3-6% Traditional EAPSnap a photo. Coach does the rest.
Photograph your meal for instant calorie and macro estimates. Scan a barcode for full nutrition data. Show the coach your home gym equipment and get workout plans built around exactly what you have. Take a photo of a pay stub, repair estimate, or resume — the coach analyzes it and gives you specific guidance.
Photo Analysis · Works on any phone cameraEB Fund disbursements to employees for qualifying hardships may be tax-free under IRC Section 139 (qualified disaster relief) or Section 3121 (de minimis fringe benefits). When CSR Matching ships, donations are tax-deductible charitable contributions under IRC Section 170. Consult your tax advisor for your specific situation.
Simple for HR. Powerful for employees.
90 seconds to their first coaching conversation
No lengthy onboarding forms. Employees tap a coach, answer 3 questions, and are immediately in a personalized AI coaching conversation. The full profile setup is available in Settings whenever they want it — but they don't need it to get started.
Available in English and Spanish. Works on any device. No separate app download required — it's already in the ShopGiv app they may already use.
Works for distributed and remote teams — no geographic restrictions for AI coaching, EB Fund, or admin features. Expert Reviewer coverage available in all 50 states via the Stranded Motorist Fund certified technician network.
- AI coach remembers everything across every session
- Available 24/7 — not just during business hours
- Expert Reviewer reports with fast turnaround
- Proactive check-ins, not reactive helpline calls
- Available on your phone AND at wellbeing.shopgiv.com — same conversation, any device
Set it up once. The platform runs itself.
Configure your benefit in minutes — choose which coaches to enable, set your EB Fund guidelines, and invite employees via CSV upload or automatic org sync. From there, the platform handles notifications, check-ins, report generation, and fund disbursements.
On the 1st of every month, your inbox receives a 5-page ROI report automatically — no manual data pulls required.
- Employee lifecycle management (invite/revoke in one click)
- Organization-wide wellness metrics only — individual data never visible
- Monthly ROI PDF report generated automatically
- Fund balance alerts and disbursement tracking
The only conflict-free repair review in any employee benefit
When an employee uploads a repair estimate, our AI analyzes every line item for priority and fair pricing. Then a certified SMF network technician — who is always located more than 50 miles from the employee — reviews it and adds their expert notes.
The geographic separation is enforced automatically by the platform. Technicians never receive the employee's personal information, only the vehicle data. This makes our review the only certified conflict-free auto repair analysis available as an employee benefit.
- AI analysis + certified human review
- Color-coded priority: Safety Critical / Recommended / Can Wait
- Pricing assessment: Above Market / At Market / Below Market
- Questions to ask your shop — ready to use immediately
What the first 30 days look like
Download the app, pick a coach, first conversation in 90 seconds.
Daily check-ins become a habit. Your coach knows your gym, your restaurants, your goals.
Your first Weekly Roast lands. You share it with a coworker. They start using it too.
You join a hiking club. Your Financial Coach helped you refinance your car loan.
Your employer gets a ROI report showing what happened. You just feel better.
See what employee stress is actually costing you
Conservative, research-backed estimates. Based on SHRM, Gallup, and Harvard Business Review data.
Employee Wellbeing ROI Calculator
Conservative estimates based on published research
Adjust if different from your industry default
You're already paying for stress. Redirect part of it into something that helps.
What employee stress is already costing you per year, before any intervention. ShopGiv Wellbeing redirects part of this spend into prevention.
| Reduced turnover (30% improvement) | $831,600 |
| Reduced absenteeism (2.5 days/emp) | $140,000 |
| Healthcare cost savings ($600/emp) | $120,000 |
| Expert Reviewer value (40% usage) | $5,600 |
| Gross savings | $1,097,200 |
| ShopGiv Wellbeing cost | −$16,788 |
| Net annual value | $1,080,412 |
Based on SHRM (turnover costs), Gallup (30% retention improvement from comprehensive EAP), CDC/NIH (2.5 sick day reduction), Journal of Occupational Medicine ($600 healthcare savings), and Stranded Motorist Fund retail review pricing. Conservative estimates — your actual results may be higher. Does not include productivity gains from reduced financial stress or career development outcomes.
Want a custom ROI report for your CFO?
Request a Personalized AnalysisBuilt for HR teams who are already stretched thin
Every feature designed to run with zero ongoing administration.
Monthly ROI Report — Automatic
On the 1st of every month, a 5-page PDF report lands in your inbox. Utilization by coach, Expert Reviewer savings, Wellbeing Index trend, milestone data. Board-ready format. Zero manual work.
Employee Lifecycle Management
Add employees via CSV upload or individual invite. When an employee leaves, revoke their benefit in one click — their personal health and financial data is preserved and offered to them as an individual plan. You never lose a departing employee’s goodwill.
Zero Individual Visibility — Guaranteed
You see organization-wide anonymous metrics only. Mood trends, sleep averages, utilization rates. Never an individual employee’s health data, financial data, or coaching conversations. This is built into the system — not just policy.
Healthcare-Compliant Infrastructure
All data processed on healthcare-compliant cloud infrastructure with a signed Business Associate Agreement. Encrypted while stored and during transmission. Audit logs retained for 7 years. Your legal and IT teams will be satisfied.
See what your organization needs — before they tell you
Wellbeing Enterprise includes organization-wide workforce intelligence. All anonymous. All organization-wide. All actionable.
Organizational Sentiment
A single score (0-100) reflecting your workforce’s overall wellbeing — broken down by work satisfaction, financial stress, health & energy, and career growth. Tracked monthly with 12-month trends. See where your employees need support.
Topic Frequency Report
What are your employees talking about? See organization-wide themes — financial stress, career growth, work-life balance, manager relationships — with trend arrows. Know what’s rising before it becomes a problem.
AI-Generated Recommendations
Each month, your ROI report includes 3-5 actionable recommendations based on your organization’s data. ‘Financial stress is elevated — promote your EB Fund benefit.’ ‘Career growth themes are rising — consider quarterly development conversations.’ Specific, data-driven, ready to act on.
All organizational intelligence is reported as organization-wide totals and anonymized. Minimum 15 employees required for any metric. No individual employee data is ever surfaced. This is guaranteed by design — not just policy.
Organizational Intelligence is included with Wellbeing Enterprise ($599/month + $4/employee/month).
Schedule a DemoYour company. Your coaches' knowledge.
Tell your coaches about your company — promotion criteria, training budgets, benefits, internal mobility policy — and they'll reference it naturally in conversations.
Instead of “talk to your manager about promotions,” the coach says “your company does annual reviews in December, and you have $2,000 in training budget you haven't used yet.”
Set it up in minutes with our guided wizard. We ask the questions — PTO policy, dress code, retirement match — you pick from dropdowns. No blank forms to fill in.
- Guided setup wizard — dropdowns and toggles, not blank text fields
- Industry-specific prompts (healthcare shifts, tech stock options, etc.)
- Preview panel — see how coaches use your info before publishing
- Quarterly reminders to keep it current
- All 6 coaches reference relevant sections automatically
Employee
“How do I get promoted?”
Coach
“Talk to your manager about the promotion process at your company.”
Employee
“How do I get promoted?”
Coach
“Your company does annual reviews in December. For Senior → Staff, you need documented goals + manager endorsement. Start your case now — that's 8 months of runway. Your company also offers $2,000/year in training budget. Have you used yours for that analytics course you mentioned?”
Actual coach behavior using employer-provided context.
The safe channel between “everything's fine” and Glassdoor
When employees have tried the chain of command and aren't getting resolution, your AI coach offers to send anonymous feedback to HR. The coach drafts a professional summary — no names, no identifying details. HR can respond anonymously. The employee feels heard. You catch problems before they become Glassdoor reviews or resignations.
Schedule a DemoCSR Employer Matching — coming Q2 2026
We're building the first CSR program where employees' everyday shopping automatically generates donations to causes they choose, matched by their employer at a ratio you set. Available with Wellbeing Enterprise.
Notify me when it shipsShopGiv Wellbeing vs. the alternatives
| Feature | Traditional EAP | Lyra / Spring Health | ShopGiv Wellbeing |
|---|---|---|---|
| Utilization rate | 3–6% | ~10–20% | 40–60% target |
| Coach remembers your history | Never | Partially | Always — full context + life details |
| Available 24/7 on mobile | No | Limited | Yes — Web app + mobile app |
| Financial coaching | No | No | Yes — debt, car, retirement |
| Auto repair Expert Reviewer | No | No | Yes — certified, conflict-free |
| Spanish language support | Sometimes | Sometimes | Full platform English + Spanish |
| Photo food logging + barcode scan | No | No | Yes — snap a photo, coach analyzes |
| Coach personality modes | No | No | 5 modes: Best Friend to Drill Sergeant |
| Weekly Roast (shareable) | No | No | Yes — humor-gated, safety-aware |
| Daily 30-second check-in | No | No | Yes — mood, energy, sleep in 10 seconds |
| Wellness partners | No | No | Yes — social accountability + shared goals |
| Anonymous employee feedback to HR | No | No | Yes — Enterprise, coach-drafted |
| Org intelligence (sentiment, topics) | No | No | Yes — Enterprise only |
| Company knowledge base for coaches | No | No | Yes — guided wizard setup |
| Individual employee data to HR | Variable | Aggregate | Never — guaranteed by design |
| CSR employer matching | No | No | Yes — shopping-triggered |
| EB Fund hardship assistance | No | No | Yes — 6 hardship categories |
| Community clubs (employer + public) | No | No | Yes ✓ |
| Individual plan for non-employer | No | No | $9.99/mo — keeps data if employer revokes |
| Cost (100 employees) | $1,500–$4,000/mo | $1,200–$2,500/mo | $399–$999/mo (base + per-emp) |
Three plans. One bill. Pay for what helps your team.
30-day free trial. No credit card until day 30.
Wellbeing Essentials
The safety net + ROI tier
Everything you need to deploy a meaningful employee benefit with measurable ROI — without the cost of full coaching. Best for employers who want hardship assistance and Expert Reviewer savings first.
- Employer admin portal + lifecycle management
- Expert Reviewer — 5 reviews/employee/year ($25/review overage)
- Employee Hardship Fund (EB Fund) administration (6 hardship categories, $5/disbursement)
- Monthly ROI PDF report
- Organization-wide wellness dashboard
- English + Spanish
- Co-branded employee communications
100 employees = $399/month
Start with EssentialsWellbeing Plus
Essentials + AI coaching for the whole employee
The full ShopGiv Wellbeing experience. All six AI coaches, Expert Reviewer, EB Fund administration, and the Wellbeing Index dashboard. This is what most employers buy.
- Everything in Essentials, plus:
- Health Coach (food, fitness, sleep, mood)
- Financial Coach (budget, debt, retirement, major purchases)
- Mental Wellness Coach (stress, resilience, mindfulness)
- Career Development Coach (career paths, skills, communication)
- Traveler Coach (trip planning, safety, local customs)
- Language Learning Coach (conversational practice, business language)
- Wellbeing Index dashboard
- Cross-coach insight reports
- Rolling conversation memory (coach remembers everything)
- Co-branding
100 employees = $899/month
Get StartedWellbeing Enterprise
For organizations that want the full picture
Everything in Plus, with workforce intelligence, company-specific coaching, and a secure anonymous feedback channel. Becomes cheaper than Plus at ~250 employees.
- Everything in Plus, plus:
- Workforce sentiment score — see how your organization is doing overall
- Topic trends — what employees are talking about, organization-wide
- Retention risk indicator — early warning before people leave
- AI-generated recommendations for your leadership team
- Knowledge Base — teach the coaches your company’s policies, benefits, and promotion process
- Anonymous employee feedback — safe, coach-drafted, two-way communication with HR
- Single sign-on — employees use their existing company login
- Your own dedicated support contact
- Guaranteed uptime + custom response times
- Data processing agreement for your legal team
- Your employees’ repair reviews processed first
- Your company name featured throughout the coaching experience
- CSR Employer Matching (coming Q2 2026)
100 employees = $999/month · 600 employees = $2,999/month
Minimum: 100 employees
Schedule a DemoGet StartedShopGiv Wellbeing complements your existing medical, dental, 401(k), and EAP — it doesn't replace them. Think of it as the layer that fills the gaps those benefits leave behind.
30-Day Free Trial
Your employees start using it tomorrow. All 6 AI coaches, Expert Reviewer, EB Fund administration — fully unlocked for 30 days. On day 30, a ROI report lands in your inbox with real utilization data from your team. Then decide.
- All 6 AI coaches enabled
- Up to 5 Expert Reviews per employee
- EB Fund administration included
- Cancel anytime
- No setup fee, no implementation cost
- All plans include English and Spanish. Annual billing saves 15%.
- Per-employee pricing is based on total headcount, not opt-in — every employee gets access.
- Your subscription doesn't start until your 30-day free trial ends.
- EB Fund disbursements: $5 per disbursement across all tiers (covers payment processing to providers).
- Have an existing employee benefit you want to keep? ShopGiv Wellbeing complements your medical, dental, 401(k), and traditional EAP — it doesn't replace them.
Not an employer? Individual ShopGiv Wellbeing Premium is $9.99/month — 3 Expert Reviews/month, all AI coaches, unlimited messages. Departing employees can keep their data on this plan automatically.
Not an employer?
Get ShopGiv Wellbeing for yourself.
Individual Premium — $9.99/month. All 6 coaches, Expert Reviewer, daily check-ins, Weekly Roast. No employer needed.
Subscribe at shopgiv.com/employee-benefits
We make it easy for HR to launch this to employees
Employee Communication Kit
Ready-to-send email templates, Slack announcement copy, and a one-page benefit overview — branded with your company logo. HR doesn’t have to write anything.
90-Second Onboarding
Employees tap a coach, answer 3 questions, and are immediately in a personalized conversation. No training required. No IT ticket to access it.
Security Brief Ready for Your IT Team
Every employer gets our security and compliance brief covering data residency, encryption, audit logs, AI provider zero-data-retention, and the geographic separation enforced for Expert Reviewer. Hand it to IT and Legal — they’ll have what they need.
Built for enterprise requirements
Built on Healthcare-Compliant Cloud Infrastructure
Secure cloud databases and storage — all healthcare-compliant services. Business Associate Agreement available on request for healthcare clients.
End-to-End Encrypted
Encrypted while stored and encrypted during transmission. Audit logs retained 7 years.
Organization-Wide Data Only — Guaranteed by Design
Employer dashboards cannot access individual employee health, financial, or coaching data by design. All data is combined into organization-wide totals before it ever reaches employer screens.
English + Spanish
Full platform in both languages. UI, coaching, and crisis protocols.
US-Only Infrastructure
United States data center. List of third-party vendors available on request. Employee data is never stored by the AI provider.
DPA Available
Data Processing Agreement available for enterprise customers as part of the Wellbeing Enterprise tier.
Built so your IT and Legal teams can say yes
Every detail enterprise procurement teams ask about — answered.
Data residency
US-only (United States data center). Documented and contractually committed.
Encryption
Encrypted while stored. Encrypted during transmission. Audit logs: 7-year retention.
Access model
Organization-wide data only for employer dashboards. Individual employee data is inaccessible to employer admins — guaranteed by design.
AI provider
Claude (Anthropic). Employee data is never stored by the AI provider. Employee data is never used to train external AI models.
Third-party vendors
AWS, Anthropic, Stripe (no PHI), Twilio (notifications), SES. List of third-party vendors available on request.
Data export & portability
Employees can export their personal data at any time. Organization-wide reports exportable as spreadsheets and reports.
Termination
30-day data return window. Employees keep personal data via individual Premium plan (free transfer). Org data deleted after 30 days.
SSO
Single sign-on available with the Wellbeing Enterprise tier.
Security & Compliance Brief (PDF)
Hand this to your IT and Legal teams. Covers everything above in detail, plus our pen test status, incident response, and DPA template.
Download Security BriefOr request a custom response to standard security questionnaires
Frequently Asked Questions
Everything you need to evaluate ShopGiv Wellbeing
Forward to your team. No gate on the security brief or one-pager.
CFO ROI Excel Model
Editable version of the calculator above. Run your own scenarios.
Request access →Why we built this
ShopGiv Wellbeing started as the Stranded Motorist Fund — a charity helping people stranded by car repair bills they couldn't afford. We watched the same story repeat: a $2,400 estimate, no savings, missed work, downward spiral.
We built the Expert Reviewer to give people an unbiased second opinion on repair estimates — and discovered that the same employees who needed it also needed financial coaching, mental wellness support, and career help. That became the platform you see today.
Dan Adam
Founder, AiN Collective
Ready to see what it looks like for your team?
30-minute demo. Custom ROI report for your CFO. No sales pressure.
Or pick a time that works for you
No back-and-forth scheduling. Real time slots.
info@aincollective.com · (719) 463-0050