What could giving back cost — and return?
Reframe a ShopGiv contribution as a customer-acquisition expense and see the math from your own numbers. This is a projection based on your inputs — not a guarantee of results.
Industry average — adjust to your numbers. Source: Scout industry brief 2026-07-05 (contribution margin estimated from gross margin)
Projection based on your inputs — not a guarantee.
Your break-even
You come out ahead as long as more than 1 in 11 of ShopGiv customers (9%) is someone you would not have gotten otherwise.
Incrementality = the share of ShopGiv customers who are genuinely new (people you would not have gotten otherwise). It is the model's key assumption — adjust it to your own judgment.
Cost per acquired customer
Traditional ad channel: Google LSA ~$233 (888-contractor / 126k-lead dataset).
Traditional ads are a fixed spend paid up front with an uncertain return. Your ShopGiv contribution is paid only on a closed, paid job — zero customers means zero cost.
Projection based on your inputs — not a guarantee.
Effective rate as jobs grow
A per-transaction cap makes your effective % fall on bigger jobs. The amber marker is your current ticket ($275).
Projection based on your inputs — not a guarantee.
If you're a nonprofit recruiting vendors
Every vendor you bring on contributes on their own sales — at no cost to you.
Projection based on your inputs — not a guarantee.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
The recipient is a registered 501(c)(3) (the Stranded Motorist Fund). Whether you treat your contribution as a charitable deduction or a marketing/advertising business expense is a question for your accountant.