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Reframe a ShopGiv contribution as a customer-acquisition expense and see the math from your own numbers. This is a projection based on your inputs — not a guarantee of results.
Industry average — adjust to your numbers. Source: PartsTech 2025 State of General Auto Repair Shops (752 shops): modal ARO band $500–749; import/European + top performers $700+
$41,875 / year
On one customer you attribute to ShopGiv, the giveback is $35 against the $385 gross profit that sale adds.
Projection based on your inputs — not a guarantee.
$385 contribution / gross margin on a $700 sale − $35 giveback. Projection based on your inputs — not a guarantee.
Incrementality = the share of ShopGiv customers who are genuinely new (people you would not have gotten otherwise). It is the model's key assumption — adjust it to your own judgment. Starts at 90% — ShopGiv reaches an audience you haven't — but this is the optimistic end; adjust it to your own judgment.
The share of each ShopGiv customer's purchase you give to their cause.
Modelled here. A per-sale ceiling isn't set on the application — you set it in your dashboard before you publish, by choosing "% per sale, capped per sale".
Your giveback: 5.0% of each sale, up to $40 per sale.
A fixed ad subscription or a shared-lead contract is priced before any job exists. Your giveback is computed from approved sales logged in ShopGiv, on a model and amount you set.
Estimated contribution / gross margin.
Only the new-customer share is new revenue. Projection based on your inputs — not a guarantee.
Projection based on your inputs — not a guarantee.
A side-by-side of the same month. Projection based on your inputs — not a guarantee.
| Without ShopGiv | With ShopGiv | |
|---|---|---|
| Monthly sales | $100,000 | $109,000 |
| New sales added | — | +$9,000 (new customers only) |
| Donation given | $0 | $500 |
| Net profit / month | $9,000 | $13,435 |
The “new sales added” row counts genuinely-new customers only (90% of your ShopGiv sales) — never every ShopGiv order. Move the incrementality slider to change it.
Safety margin: even if only 10% of these turned out to be genuinely new customers, you'd still break even or better.
A ShopGiv customer has already transacted — the purchase comes first, and the giveback is computed from it. A cold ad lead (anchor: Google LSA ~$233 (888-contractor / 126k-lead dataset)) is billed before any job exists.
You pay for a cold ad lead up front whether or not it ever buys. Your ShopGiv giveback is computed from approved sales logged in ShopGiv, at the rate you set. That includes customers you already had.
You give 5.0% of each sale, but never more than $40 on any single job. So the bigger the job, the smaller the bite — your giveback stops growing once a job passes about $800, even as the job keeps climbing.
| Job size | You give | Effective % |
|---|---|---|
| $350 | $18 | 5.0% |
| $700your typical job | $35 | 5.0% |
| $1,400 | $40(capped) | 2.9% |
| $3,500 | $40(capped) | 1.1% |
Projection based on your inputs — not a guarantee.
These inputs estimate what you spend quoting leads that don't buy. They change the “vs traditional advertising” figure only — they do not affect your ShopGiv cost per customer or your profit change.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
Whether your giveback is tax-deductible, and how to treat it for tax purposes, is a question for your accountant. ShopGiv doesn't say it is deductible.