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Reframe a ShopGiv contribution as a customer-acquisition expense and see the math from your own numbers. This is a projection based on your inputs — not a guarantee of results.
Industry average — adjust to your numbers. Source: HouseCallPro/HomeGuide 2025–26 (whole-house interior $3k–8k); BTAcademy — labor 75–85% of cost → gross margin ~30–45% · Project-based — enter your typical project size.
$232,272 / year
Your giveback is paid out of the profit on new sales ShopGiv brings you — $242 out of the $2,178 gross profit a new customer adds. It never touches the margins on the business you already have.
Projection based on your inputs — not a guarantee.
$2,178 contribution / gross margin on a $4,839 sale − $242 giveback. Projection based on your inputs — not a guarantee.
Incrementality = the share of ShopGiv customers who are genuinely new (people you would not have gotten otherwise). It is the model's key assumption — adjust it to your own judgment.Starts at 90% — ShopGiv reaches an audience you haven't — but this is the optimistic end; adjust it to your own judgment.
The share of each ShopGiv customer's purchase you give to their cause.
Your giveback: 5.0% of each sale, up to $300 per sale.
Estimated contribution / gross margin.
Only the new-customer share is new revenue. Projection based on your inputs — not a guarantee.
Projection based on your inputs — not a guarantee.
Your industry typically spends ~7.5% of sales on advertising (~$6,375/month). ShopGiv is pay-on-results against that — you only contribute on closed sales, and every dollar redirects into your community.
Projection based on your inputs — not a guarantee.
A side-by-side of the same month. Projection based on your inputs — not a guarantee.
| Without ShopGiv | With ShopGiv | |
|---|---|---|
| Monthly sales | $85,000 | $92,650 |
| New sales added | — | +$7,650 (new customers only) |
| Donation given | $0 | $425 |
| Net profit / month | $11,900 | $14,918 |
The “new sales added” row counts genuinely-new customers only (90% of your ShopGiv sales) — never every ShopGiv order. Move the incrementality slider to change it.
Safety margin: even if only 11% of these turned out to be genuinely new customers, you'd still come out ahead.
A ShopGiv customer has already transacted — a proven buyer, no vetting, no price-shopping. A cold ad lead (anchor: Angi/HomeAdvisor $600–1,200 per acquired customer) is unqualified: many are price-shoppers who never close.
You pay for a cold ad lead up front whether or not it ever buys. Your ShopGiv giveback is paid only on a closed, paid job — from someone who already chose you.
You give 5.0% of each sale, but never more than $300 on any single job. So the bigger the job, the smaller the bite — your giveback stops growing once a job passes about $6,000, even as the job keeps climbing.
| Job size | You give | Effective % |
|---|---|---|
| $2,400 | $120 | 5.0% |
| $4,839your typical job | $242 | 5.0% |
| $9,700 | $300(capped) | 3.1% |
| $24,000 | $300(capped) | 1.3% |
Projection based on your inputs — not a guarantee.
ShopGiv sends you people who have already bought. Traditional ads send cold, unqualified leads — you quote many price-shoppers to win one job. These estimate that waste, and change the “vs traditional advertising” figure only — they do not affect your ShopGiv cost per customer or your profit change.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
The recipient is a registered 501(c)(3) (the Stranded Motorist Fund). Whether you treat your contribution as a charitable deduction or a marketing/advertising business expense is a question for your accountant.