Consistency beats intensity on social media. You don't need to post every day or hire a content team — you need a simple rhythm and posts you can adapt in two minutes. This calendar gives you a month of prompts and copy. Run it, then loop it.
One rule for every post: include your link (
shopgiv.com/give/your-nonprofit) or QR code. A post with no way to act is a missed donation.
The weekly rhythm
One post a week is enough to start. If you can do two — one for supporters, one spotlighting a business — even better. Rotate through four post types so you never repeat yourself:
- The Ask — invite people to download and pick you.
- The Spotlight — feature a participating business.
- The Impact — show what giving back is doing.
- The Story — why your cause matters.
A month of posts (copy and adapt)
Replace the bracketed bits with your details. Add a photo whenever you can — posts with images get far more engagement.
Week 1 — The Ask
🛍️ Did you know you can support [Your Nonprofit] for free, just by shopping where you already shop? Download the ShopGiv app, pick us, and local businesses give back on your purchases — at no extra cost to you. Start here 👉 [your link]
Week 2 — The Business Spotlight
👏 Huge thanks to [Business Name] for giving back to [Your Nonprofit] through ShopGiv! When you shop with them through the app, they send a donation our way — and you pay the same price. Go show them some love (and grab the app): [your link]
Week 3 — The Impact
💙 Because supporters like you shop with ShopGiv, we've been able to [specific impact — e.g. "fund 40 repair grants this year"]. Every download and every purchase adds up. Not on board yet? It's free and takes 10 seconds 👉 [your link]
Week 4 — The Story / The Why
Here's why this matters: [one or two sentences on your mission and who you help]. ShopGiv lets you fuel that work without spending an extra dime — just by shopping like you already do. Pick us in the app and turn your everyday into impact 👉 [your link]
Seasonal & event posts (drop in when relevant)
Before an event
📣 Coming to [event] on [date]? Bring your phone! We'll show you how 10 seconds can turn your everyday shopping into support for [Your Nonprofit]. Can't make it? Get a head start 👉 [your link]
After an event
🙌 WOW — [number] of you downloaded the app and picked us at [event]! That's [number] more people turning everyday shopping into donations. Missed it? Join them 👉 [your link]
Giving Tuesday / year-end
This [Giving Tuesday / holiday season], give without spending extra. Download ShopGiv, pick [Your Nonprofit], and every purchase at participating businesses gives back. The easiest way to support us all year 👉 [your link]
Recruiting businesses (tag local shops)
Local business owners 👋 Want to reach community-minded customers and give back — with no fee and no monthly cost? You only contribute when our supporters buy from you. Let's talk: [your contact]. Learn more 👉 [your link]
Make it sustainable
- Batch it. Write the whole month in one 30-minute sitting. Schedule them and forget it.
- Reuse what works. A post that lands? Run it again next month with a fresh photo.
- Hand it off. Give this calendar to a volunteer or an ambassador — it's a perfect delegated task.
- Always link. Every single post needs your link or QR. No exceptions.
- Tag generously. Tag the businesses you spotlight; they'll often reshare to their followers, doubling your reach.
Next steps
- Grab more ready-made copy and graphics in the Nonprofit Toolkit.
- Hand the calendar to your ambassadors.
- Tie posts to your next activation event.
- New here? Start with the 30/60/90-day plan.