Redirect your ad budget into your community — and acquire customers cheaper, only on the jobs that close.
ShopGiv turns a slice of the sales made through it into a public donation to a cause your customers care about. You pay nothing on a sale it doesn't bring you, and nothing at all in a slow month. Run the math on your own numbers below.
Run my numbers →
Who it's for
What does a ShopGiv vendor actually get?
Built for owner-operated local businesses — trades, auto, home services, restaurants. Four things come with it: a lower-cost way to win customers, reach across the whole platform (not just one nonprofit's supporters), a ready-made kit to show you give back, and real goodwill with your own customers.
Pay-on-results acquisition
You only pay when a ShopGiv-driven sale closes and is paid for. No upfront fee, no monthly minimum on the base listing — a slow month costs you exactly $0 in donations. That's the opposite of a fixed ad subscription or a shared-lead contract that charges you whether or not the phone rings.
Whole-platform reach
However you join — through a nonprofit's development director, a peer, or directly — your listing is visible to every shopper on ShopGiv, not just the supporters of whoever introduced you. Whichever cause a customer has picked, they can find and shop with you. One relationship, platform-wide reach.
A public giveback page + branded materials
Your own public giveback page at shopgiv.com/give/vendor/your-shop, with a scannable QR that sends customers to the app and credits their cause. On top of that, we provide branded, print-ready marketing materials — flyer, window decal, countertop sign, social graphics, email signature — customized with your logo and giveback badge, each carrying a trackable source code so every signup is attributed to you.
Community goodwill
Participating is something you can tell your own customers about — a public signal that ties your business to a cause they care about, the same way a shop already competes on coupons and referral credit, except this one tells a story.
The kit we hand you
You don't have to design anything. We provide print-ready, branded materials — a countertop tent card, window decal, flyer, social graphics, and an email signature — each customized with your logo and giveback badge.
Every piece carries a scannable QR and a trackable source code, so a customer who signs up from your counter is credited to you, and their giveback routes to the cause they choose.
What happens to your sales and profit as more customers come through ShopGiv?
Use the calculator below with your own monthly sales and industry. Move the slider for how many of your customers come through ShopGiv, and watch two things climb together: your new sales, and — after your donation — your net profit. The incrementality dial stays visible next to both, because only genuinely new customers add real profit; the rest just adds donation cost. Every number here is a projection built from your inputs, not a guarantee.
Industry average — adjust to your numbers. Source: Scout industry brief 2026-07-05 (contribution margin estimated from gross margin)
$151 contribution margin on a $275 sale − $14 giveback. Projection based on your inputs — not a guarantee.
Incrementality = the share of ShopGiv customers who are genuinely new (people you would not have gotten otherwise). It is the model's key assumption — adjust it to your own judgment.Starts at 90% — ShopGiv reaches an audience you haven't — but this is the optimistic end; adjust it to your own judgment.
The share of each ShopGiv customer's purchase you give to their cause.
Your giveback: 5.0% of each sale.
Estimated contribution margin.
Only the new-customer share is new revenue. Projection based on your inputs — not a guarantee.
Projection based on your inputs — not a guarantee.
Reallocate your ad spend
Your industry typically spends ~4.5% of sales on advertising (~$4,500/month). ShopGiv is pay-on-results against that — you only contribute on closed sales, and every dollar redirects into your community.
Projection based on your inputs — not a guarantee.
Without ShopGiv vs. with ShopGiv
A side-by-side of the same month. Projection based on your inputs — not a guarantee.
| Without ShopGiv | With ShopGiv | |
|---|---|---|
| Monthly sales | $100,000 | $109,000 |
| New sales added | — | +$9,000 (new customers only) |
| Donation given | $0 | $500 |
| Net profit / month | $9,000 | $13,450 |
The “new sales added” row counts genuinely-new customers only (90% of your ShopGiv sales) — never every ShopGiv order. Move the incrementality slider to change it.
Safety margin: even if only 9% of these turned out to be genuinely new customers, you'd still come out ahead.
Cost per acquired customer
Traditional ad channel: Google LSA ~$233 (888-contractor / 126k-lead dataset).
Traditional ads are a fixed spend paid up front with an uncertain return. Your ShopGiv contribution is paid only on a closed, paid job — zero customers means zero cost.
Projection based on your inputs — not a guarantee.
These estimate the hidden cost of chasing unqualified ad leads. They change the “vs traditional advertising” figure only — they do not affect your ShopGiv cost per customer or your profit change.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
The recipient is a registered 501(c)(3) (the Stranded Motorist Fund). Whether you treat your contribution as a charitable deduction or a marketing/advertising business expense is a question for your accountant.
How does a ShopGiv donation actually work?
You choose the model, the rate, and the cap — and you can change or pause it anytime. Four models exist: Percentage (a flat rate on the sale), Flat (a fixed fee per transaction), Capped (a rate with a per-job ceiling), and PercentageCapped(a rate with a monthly ceiling). The donation is computed on the pre-tax sale amount — nothing is charged on a sale ShopGiv doesn't touch.
High-ticket job? Cap it. A per-job or per-month cap turns a flat percentage into a falling effective rate as the job grows — for example, a $500 cap at a 1% rate is 1% effective on a $50,000 job and only 0.5% effective on a $100,000 job. The bigger the job, the smaller the bite.
Where the money goes
92.5% of each donation reaches the nonprofit; a 7.5% platform fee funds ShopGiv's operations (AiN Collective). We say 92.5%, never 100% — you should be able to trust every number on this page, including this one.
Straight answers
My margins are too thin — won't donating eat my profit?
No. The donation is paid out of contribution margin on the incremental sale made through ShopGiv, not your thin net margin. Net margin is what's left after overhead and your own pay; contribution margin is what one extra job throws off after materials and direct labor — usually 30-40 points higher. A commercial painter nets roughly 7-12% after overhead but the same job carries an estimated 45-55% contribution margin (build-folio 2026 trade benchmarks; ServiceTitan/BTA) — the donation comes out of that number, not your paycheck.
How is my donation actually calculated?
You pick a model — Percentage, Flat, Capped, or PercentageCapped — set your own rate and cap, and the donation is computed on the pre-tax subtotal of any sale made through ShopGiv. Nothing is charged on a sale ShopGiv doesn't touch, and there's no upfront fee or monthly minimum. You can change your rate or pause the donation anytime.
Is my contribution tax-deductible?
The recipient is a registered 501(c)(3) — the Stranded Motorist Fund. Whether you treat your contribution as a charitable deduction or a marketing/advertising business expense is a question for your accountant, not us. We'll get you the receipt; your accountant decides what it's worth.
Does ShopGiv actually bring me new customers, or just donate on people who'd have shown up anyway?
Honest answer: there's no way yet to prove a sale was incremental versus a customer who would have come regardless — and you don't need that proof for the math to work in your favor. At a 5% effective donation rate and a 40% contribution margin (both examples — plug in your own), you come out ahead the moment more than roughly 1 in 8 ShopGiv customers is genuinely new. Run your own rate and margin in the calculator above; the bar moves, but it stays low for most trades.
How does this compare to advertising I already pay for?
You're already paying for customers you don't keep. Angi/HomeAdvisor's implied cost per acquired customer runs $600-1,200 on shared leads sold to 3-5 competing shops (10-15% close rate). Google Local Services Ads land around $233 per acquired customer, the strongest published dataset here (888 contractors, 126,650 leads — Searchlight Digital/AccelerateYourMarketing, 2026). A ShopGiv donation, by contrast, is paid only on a closed, paid job — zero customers, zero cost.
If I sign up through one nonprofit, do I only reach that nonprofit's supporters?
No. However you join — through a nonprofit's development director, a peer, or directly — your listing is visible to every shopper on ShopGiv, across every participating nonprofit, not just the supporters of whoever introduced you. Whichever cause a customer has chosen, they can find and shop with you, and their giveback still routes to their own chosen cause. One relationship gets you platform-wide reach.
I don't have time to set up another thing — how much work is this?
Applying takes about 10 minutes. After that our team reviews it and, once approved, sets up your listing and contribution model for you — most vendors are live within a few business days. There's no ongoing dashboard you have to tend: the donation is computed automatically on the sales made through ShopGiv, and you can change your rate or pause anytime.
Won't this just bring me discount-hunters and price-shoppers?
It's aimed at the opposite crowd. ShopGiv shoppers are choosing where to spend based on which business gives back to a cause they care about — not on who's cheapest. There's no coupon or discount in the model; the giveback comes out of your margin, not off the customer's price. Customers who choose you because you give back tend to be less price-driven and more loyal than a deal-chaser — though, like anything on this page, that's how the model is built to work, not a guaranteed outcome we can yet prove.
Is any of this a guarantee?
No. ShopGiv is early — there's no track record of realized vendor results to show you yet. Every number on this page and in the calculator is a projection built from your own inputs plus published industry benchmarks, clearly cited. The recipient nonprofit is a registered 501(c)(3) (the Stranded Motorist Fund); 92.5% of each donation reaches that nonprofit, with a 7.5% platform fee funding ShopGiv's operations. Whether your contribution counts as a charitable deduction or a marketing/advertising expense is a question for your accountant, not this page.