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Reframe a ShopGiv contribution as a customer-acquisition expense and see the math from your own numbers. This is a projection based on your inputs — not a guarantee of results.
Industry average — adjust to your numbers. Source: One Haus 2025 (casual avg check ~$14.50/guest); Toast/NetSuite 2025 full-service gross margin 65–70%
$1,867 / year
On one order/visit you attribute to ShopGiv, the giveback is $1 against the $17 gross profit that sale adds.
Projection based on your inputs — not a guarantee.
$17 contribution / gross margin on a $25 sale − $1 giveback. Projection based on your inputs — not a guarantee.
Incrementality = the share of ShopGiv customers who are genuinely new (people you would not have gotten otherwise). It is the model's key assumption — adjust it to your own judgment. Starts at 90% — ShopGiv reaches an audience you haven't — but this is the optimistic end; adjust it to your own judgment.
The share of each ShopGiv customer's purchase you give to their cause.
Modelled here. A per-sale ceiling isn't set on the application — you set it in your dashboard before you publish, by choosing "% per sale, capped per sale".
Your giveback: 5.0% of each sale, up to $2 per sale.
A fixed ad subscription or a shared-lead contract is priced before any job exists. Your giveback is computed from approved sales logged in ShopGiv, on a model and amount you set.
Estimated contribution / gross margin.
Only the new-customer share is new revenue. Projection based on your inputs — not a guarantee.
Projection based on your inputs — not a guarantee.
A side-by-side of the same month. Projection based on your inputs — not a guarantee.
| Without ShopGiv | With ShopGiv | |
|---|---|---|
| Monthly sales | $90,000 | $98,100 |
| New sales added | — | +$8,100 (new order/visits only) |
| Donation given | $0 | $450 |
| Net profit / month | $4,050 | $9,054 |
The “new sales added” row counts genuinely-new customers only (90% of your ShopGiv sales) — never every ShopGiv order. Move the incrementality slider to change it.
Safety margin: even if only 8% of these turned out to be genuinely new customers, you'd still break even or better.
A ShopGiv order/visit has already transacted — the purchase comes first, and the giveback is computed from it. A cold ad lead (anchor: Meta ~$125–350 per acquired customer) is billed before any job exists. For a repeat-visit business this is cost per order/visit, not per distinct person.
You pay for a cold ad lead up front whether or not it ever buys. Your ShopGiv giveback is computed from approved sales logged in ShopGiv, at the rate you set. That includes customers you already had.
You give 5.0% of each sale, but never more than $2 on any single job. So the bigger the job, the smaller the bite — your giveback stops growing once a job passes about $40, even as the job keeps climbing.
| Job size | You give | Effective % |
|---|---|---|
| $15 | $0.75 | 5.0% |
| $25your typical job | $1.25 | 5.0% |
| $60 | $2.00(capped) | 3.3% |
| $150 | $2.00(capped) | 1.3% |
Projection based on your inputs — not a guarantee.
These inputs estimate what you spend quoting leads that don't buy. They change the “vs traditional advertising” figure only — they do not affect your ShopGiv cost per order/visit or your profit change.
This projection reflects how ShopGiv is built to work. ShopGiv is pre-launch: these are modeled results, not observed outcomes.
Whether your giveback is tax-deductible, and how to treat it for tax purposes, is a question for your accountant. ShopGiv doesn't say it is deductible.